Staples Share Fund
A year-long integrated campaign celebrating a decade of giving.
To celebrate the Staples Share Fund's 10th anniversary, I led the creative development of a year-long internal campaign designed to increase awareness, drive associate engagement, and celebrate the program's impact. I created a flexible visual system that spanned digital, print, environmental, and promotional assets while developing creative strategies for monthly activations, Spirit Days, fundraising events, and key campaign milestones to maintain momentum throughout the year.
Decade of Difference emblem
Breakroom poster
Giving Tuesday
A fresh take on an established campaign.
To celebrate Giving Tuesday, I evolved the Share Fund campaign with a more playful visual identity centered around gratitude. The activation included emails, breakroom posters, postcards, and internal communications that brought new energy to the campaign while remaining true to the overall brand system.
Holiday ShareFund card x Decade of Difference
